Meet them in the comments
A keyword in a comment opens a DM. The conversation stays on Instagram — where they already said yes.
Comment-to-DM is how you grow the list without pulling people off the post they just engaged with.
Beautiful content.
Consistent posting.
Schedule posts, run comment-to-DM flows, and create UGC ads — all in one workspace you run yourself.
Move fasteron social.
Create. Publish.
Grow.
Made by marketers who actually get DTC.
Social publishing
Schedule posts, carousels, and Reels from one calendar — then publish when you are ready.
Content calendar
See the week at a glance. Drop media onto a day, edit the caption, and schedule or post now.
Carousels & Reels
Publish single images, carousels, and Reels to Instagram without leaving the workspace.
Team-ready
Up to 5 teammates on every plan so marketing, founders, and agencies can publish together.
Comment-to-DM flows
Grow your customers where they engage — directly on social.
Leads from social, not another form
Capture emails and questions in the DM so nothing dumps into a landing page they never asked for.
Follow up in the same thread. Grow customers where they already spend time — not in a form they have to find.
Create UGC ads
Everything a modern DTC team needs to turn ideas into campaigns and campaigns into growth.
Create more content without adding more complexity
Turn product information, brand assets, and campaign ideas into ready-to-use UGC video ads for paid social, organic channels, and product launches.
Multiple creator styles from one product
Generate on-brand UGC in different voices and formats without booking a shoot for every concept. Credits are included on every plan.
Keep your team focused on the brand, not the tools
Create, review, and export ads from the same workspace you already use to publish and run comment-to-DM flows.
Simple pricing
Social publishing, comment-to-DM, and UGC ads in one workspace. Pick a plan and start posting.
Starter
For getting consistent on social
- Social publishing & calendar
- Comment-to-DM flows
- UGC ads — 1 credit / month
- 5 team members
- 100 contacts for comment-to-DM
$20 / month
Growth
For brands posting more each week
- Social publishing & calendar
- Comment-to-DM flows
- UGC ads — 3 credits / month
- 5 team members
- 500 contacts for comment-to-DM
$50 / month
Scale
For teams publishing more and running ads
- Social publishing & calendar
- Comment-to-DM flows
- UGC ads — 6 credits / month
- 5 team members
- 2,500 contacts for comment-to-DM
$100 / month
Us vs. them
Publishing, automations, and AI UGC in one workspace — without stacking Later, ManyChat, and an enterprise suite.
| Capability | adpanel | Later | ManyChat | Sprout Social |
|---|---|---|---|---|
| Social publishing | — | |||
| Content calendar & scheduling | — | |||
| Content approvals | Growth+ | — | ||
| Comment → DM flows | — | — | ||
| Lead capture from social | — | — | ||
| AI UGC ad creation | — | — | — | |
| UGC ad credit included | — | — | — | |
| Social inbox | Coming | Growth+ | ||
| Team collaboration | Up to 5 included | Tiered / paid add-on | Tiered | Per-seat |
| Contact-based scaling | — | — | ||
| Multiple social networks | ||||
| AI social autopilot | Available separately | — | — | — |
Loved by many
How it works
No kickoff calls. Sign up, connect your accounts, and start posting.
Step 1 · 2 minutes
Choose your plan
Pick Starter, Growth, or Scale and checkout. You can change or cancel anytime.
- Starter$20/mo
- Growth$50/mo
- Scale$100/mo
Step 2 · 5 minutes
Connect your accounts
Link Instagram, invite your team, and you’re ready to publish.
Onboarding checklist
2 / 4
- Create accountDone
- Connect InstagramDone
- Invite your teamTo do
- Schedule first postTo do
Step 3 · Ongoing
Publish and automate
Schedule posts, run comment-to-DM flows, and generate UGC ads from the same workspace.
StatusPostReview- Awaiting
- Revision
- Approved
- Awaiting
Get started
Self-serve from $20/mo. No contracts. Cancel anytime.
What you can expect
Here’s what you get when you run social on Adpanel — without hiring an agency.
- Social publishing and a content calendar you control
- Comment-to-DM flows and lead capture
- AI UGC ad credits included on every plan
- Up to 5 team members — no per-seat tax
- One workspace instead of stacking Later, ManyChat, and an ads tool
- No retainers, no strategy calls — pick a plan and go
Get started
Self-serve from $20/mo. No contracts. Cancel anytime.